https://www.beautyinthebrand.com/contact-1 daily 0.75 2022-07-21 https://images.squarespace-cdn.com/content/v1/62ba37ef380eb863dafd5ec3/896c4439-bb7c-42ac-a988-43cfd01dde99/pexels-olya-kobruseva-7598076.jpg https://www.beautyinthebrand.com/home daily 1.0 2022-07-25 https://images.squarespace-cdn.com/content/v1/62ba37ef380eb863dafd5ec3/45e9a2af-3e22-45c3-a698-bacbfe5d5116/Logos+for+Web-04.png https://images.squarespace-cdn.com/content/v1/62ba37ef380eb863dafd5ec3/76987b5d-ffc2-4369-b78a-5ae38d802454/pexels-olya-kobruseva-8938930.jpg https://images.squarespace-cdn.com/content/v1/62ba37ef380eb863dafd5ec3/896c4439-bb7c-42ac-a988-43cfd01dde99/pexels-olya-kobruseva-7598076.jpg https://images.squarespace-cdn.com/content/v1/62ba37ef380eb863dafd5ec3/1b9b3dcf-c88e-42f8-9af8-5901867b3a86/pexels-anna-nekrashevich-8533265.jpg https://images.squarespace-cdn.com/content/v1/62ba37ef380eb863dafd5ec3/dbee02b4-96bb-4af4-a38a-ff720ccef936/tempImagedUH0tY.jpg HOME - HELLO, THERE! I’M LISA MINERVINI A brand builder and creative storyteller, I work with purpose-driven brands and initiatives to develop their positioning, identity, and customer-centric marketing and product innovation. As a former branding VP specializing in beauty & hair, I bring unique insights- leading from strategy to action. With a hybrid background in product innovation, creative direction, and client experience, I have built a career at the intersection of beauty and brand strategy. I have a knack for establishing and refining a brand foundation while bringing clarity and creative structure to the brand positioning, messaging, and voice. I am obsessed with thinking outside the box and delivering innovative solutions to a brand, helping to make them stronger and more profitable.